Meaningful Marketing

Bringing Business to Life

These projects have given me the opportunity to apply my learning and further develop my skills in digital and community outreach marketing.

Personalized Branding

Creating a unified look across websites, social media, and physical materials ensures your audience develops a consistent and memorable image of your brand and its values.

To the left is a pamphlet I designed for Graduated Hope, a nonprofit based in Colorado Springs, CO. Inspired by the natural beauty of Colorado, I incorporated earth-toned colors and imagery of Pikes Peak, mirroring the organization’s website design.

This cohesive approach reflects the idea of “home” that Colorado represents, aligning with the nonprofit’s mission to provide short-term housing solutions and help individuals plant roots in the city.

Click on the image to explore the website & brand.

Social Media Management One of my personal ventures, Hooked On a Feelin', featured personal crochet designs, with content showcasing handmade creations, customer orders, and behind-the-scenes processes. While I no longer actively post on the account, this experience allowed me to explore the many facets of social media management.

Paid Promotions

Using a set budget to promote content allowed me to reach 1,000+ views on specific posts.

Follower Engagement

Utilizing interactive features like Instagram Stories helped up to 45% of followers engage with my account.

Scheduled Posting

Analyzing follower activity helped determine what posting hours would have peak engagement, and how often to post.

Community Outreach

My time at the Fort Collins Texas Roadhouse has provided a rewarding opportunity to build connections within the local community. This includes not only engaging with guests in-store but also proactively reaching out to individuals and businesses across Northern Colorado who were unfamiliar with the brand.

Through my dedicated partnership outreach efforts, the store achieved a notable return of $9,694 between January and July 2024, highlighting the value of fostering community relationships and driving local engagement.

Certificates & More

Colorado State University has equipped me with invaluable resources

to elevate my marketing expertise and refine my professional skills.

Google Analytics (GA4)

HubSpot Inbound Marketing

Find more of my current professional persuits and academic
accomplishments through the LinkedIn button below!

Connect with me!

Maklrae1015@Gmail.com